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DISNEY'S GRAND CALIFORNIAN HOTEL

Challenge: Introduce Disney Vacation Club's first timeshare offering in California, while winning over a West Coast audience skeptical about timeshare ownership.

Solution: In a high-end brochure, position the new resort as a logical extension of Walt's vision for Disneyland—a first of its kind hotel in the heart of the "first" Disney experience. 

Concept and copywriting by Volcano

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