Kraft: For the Love of Cheese

Challenge: Millennial moms are cheese enthusiasts. In fact, many "super users" have up to 11 cheese products in their fridge at one time. But they weren't loyal to Kraft brands. Our challenge was to get Millennial moms more engaged with Kraft Cheese and keep the brands top-of-mind during the busy summer season.

Solution: Create an unexpected video series starring country star Brad Paisley that reflected America's nearly irrational love for cheese. 


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